Sales of VR headsets in the UK are rising fast. From today they are included in the inflation basket.
The huge increase in purchases of VR headsets in recent months, has led to them now being included in the official figures the UK Government uses to measure inflation. The Office for National Statistics, the government body that sets the official inflation figures, has included VR headsets for the first time to reflect the huge increase in sales by UK customers.
So what does this mean for your marketing? It means that the age of VR/360° has finally arrived. Many have proclaimed this before in years gone by, but a combination of lower prices, huge advances in the user experience and an ever increasing amount of content is driving demand through the roof.
The other factor driving this growth is surely the compatibility with smartphones. Whether you post on Google Maps or YouTube, 360° content can be enjoyed on smartphones. This huge increase in user numbers, inspires people to take the plunge with a headset.
The two major players in the headset marketplace – Meta and Apple – tells you all you need to know about what the tech investors think. Sky Sports are the latest amongst digital broadcasters to embrace 360°. The age of VR has arrived.
Demand for 360 content
The demand for 360°/VR content has never been higher, however the number of 360° videos on YouTube remains small. This means that your 360° content has an amazing opportunity to be seen by thousands or even millions of potential customers. Consequently, that opportunity exists right here, right now. You can drive up the visibility of your brand. Over 400,000 users search for 360° video on YouTube every week. Without doubt, The world is content hungry.
What are you waiting for? Get creating!